ieve our pricing structure is compatible with the needs and objectives of our customers; detail any remuneration received and how we will disclose this to customers; disclose any administrative fees charged by Golden Charter in connection with the contract; disclose, if applicable, our funeral director arrangement fee; confirm that our pricing structure complies with the customer’s best interests rule; provide sample documents showing how the funeral plan price will be broken down and shown to customers.    Pricing Rules  The following rules will be available and adhered to by all employees involved in the selling and delivery of services contained within funeral plans.   Funeral plan pricing will be determined by the scope of services included within the ‘Independent Way’ funeral plan and will always deliver fair value. Funeral pricing will be based on the equivalent at-need funeral prices, plus the Golden Charter administration fee. If there is a difference between the price of a funeral plan and an equivalent at-need funeral, we will explain to the customer at the point of sale the reasonable and objective basis and record the rationale. Any price discounts which may be offered will have defined start and end dates, appropriate customer terms and conditions and will conform to all required legislation. Any discounts will be applied equitably and made available to all eligible customers Prices quoted will include VAT (where applicable). If we offer the Independent Way guarantee, any binding promise will be clearly explained and costed into the funeral plan and will conform to the Golden Charter process. Where we include a Funeral Director Arrangement Fee to cover our time for making arrangements with the customer, this will be disclosed and paid directly to us and will not be included in the overall price of the funeral plan.  The maximum amount that can be charged is set by Golden Charter at £250.   We will hold an annual internal review and approval process for the pricing of funeral plans and the acceptance and adherence of this policy will form part of our employee funeral plan training.  Add Heading